Amazon MGM executives Javiera Balmaceda and Nicole Morganti outlined the streaming service's strategy for greenlit non-English language projects at the Iberseries & Platino Industria conference in Madrid, highlighting deliberate efforts to expand genre offerings and regional production capabilities. The company's willingness to take calculated risks on ambitious projects from Spain and Mexico demonstrates a broader commitment to challenging the assumption that high-scale action cinema must come from Hollywood, with success opening doors to potential franchises and sequels.

Amazon has invested heavily in proving that major-budget action films can originate from Spanish-speaking territories: "Zeta", a Spanish espionage thriller starring Mario Casas, ranked among Prime Video's most-watched Global Top Ten releases, whilst "Venganza" represented a significant bet on Mexican production capacity and storytelling. The company is allocating over $2 billion to Latin America through 2030 and has actively brought international specialists to mentor local crews. Executives emphasised that neither project received automatic approval; rather, teams had to make persuasive cases regarding directors, talent and production infrastructure. They advised creators to prioritise original ideas, authentic passion and clear artistic vision over pitching multiple concepts, whilst noting that the regional challenge lies not in talent shortage but in limited opportunities and experience at scale.