AMD is reportedly raising graphics card prices—it was just waiting for Nvidia to do it first
AMD is reportedly raising the prices it charges graphics-card manufacturers for Radeon GPU and memory bundles after Nvidia moved first, signalling that cheaper alternatives to GeForce cards may become harder to find. The reported move matters because these higher component costs are likely to feed through into shop prices once existing stock is sold.
The reported AMD increase is around 10%, affecting the GPU-and-VRAM packages supplied to board partners such as Asus, Sapphire and XFX. It follows broader pressure on graphics-card pricing from rising memory costs and constrained supply, although the report is based on supply-chain information rather than an official AMD announcement.
- AMD reportedly plans a 10% Radeon component-price rise.
- Retail graphics-card prices may follow as stock changes.
- Rising memory costs are putting pressure on both major GPU makers.