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AMD Reportedly Plans To Raise GPU Prices, Too
AMD is reportedly preparing to increase graphics-card prices by at least 10% from next month, citing memory supply pressures linked to AI demand. If confirmed, the move could further raise consumer hardware costs and reduce AMD’s usual value advantage over comparable Nvidia products.
The report, attributed to hardware leaker Harukaze 5719, says AMD has told add-in-board partners about supplier-price rises after allowing existing stock to decline. The Radeon RX 9070 XT currently costs around $700–$750, above its $599 launch price in March 2025; AMD has not yet commented. The article also notes similar reported Nvidia increases and wider concerns about worsening RAM-related costs.
In short
- AMD may raise GPU supplier prices by at least 10%.
- Memory shortages linked to AI demand are driving costs.
- AMD’s value advantage over Nvidia could narrow.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
If AMD’s reported increase reflects higher memory and supplier costs driven by AI demand, raising prices could help it maintain supply and avoid absorbing costs that would threaten margins or future product investment. Passing on some of the increase may be more sustainable than selling at prices that no longer reflect production costs.
The case against
A price rise would make graphics cards less affordable for consumers, especially after the RX 9070 XT has already moved well above its launch price. AMD’s lower-price alternative has helped give buyers a choice alongside Nvidia; narrowing that value advantage could weaken competition and leave customers with fewer affordable options.
Explained simply
AMD makes Radeon graphics cards, which handle the visuals in PCs, while Nvidia is its main rival. Both companies sell chips to board partners, which build and sell finished graphics cards to consumers.
Graphics cards rely on memory chips, also used in other devices. Demand for memory from AI data centres has put pressure on supply, and reports of higher costs have raised concerns about prices across consumer electronics. If AMD’s prices rise, its cards could become less affordable and the price gap with Nvidia products could narrow.