AMD is reportedly preparing to increase graphics-card prices by at least 10% from next month, citing memory supply pressures linked to AI demand. If confirmed, the move could further raise consumer hardware costs and reduce AMD’s usual value advantage over comparable Nvidia products.

The report, attributed to hardware leaker Harukaze 5719, says AMD has told add-in-board partners about supplier-price rises after allowing existing stock to decline. The Radeon RX 9070 XT currently costs around $700–$750, above its $599 launch price in March 2025; AMD has not yet commented. The article also notes similar reported Nvidia increases and wider concerns about worsening RAM-related costs.