The American Film Market will expand its 2026 event with AFM House, a new venue for its second Innovation Hub. The addition is intended to give the international film industry a dedicated space to discuss technology, new business models and the future of cinema exhibition during a period of rapid change.

Located opposite the Fairmont Century Plaza in Los Angeles, where AFM runs from 10 to 15 November, AFM House adds 15,000 square feet of indoor and outdoor space. It will host AI start-ups and technology companies through the Cannes Next partnership, as well as the Cinemas Club exhibition and speaker series on theatrical cinema; AFM’s 2026 theme is “The New Global Screen Economy”.