The American Film Market will launch The AFM House, a new Los Angeles venue intended to expand the event’s focus on technology, innovation and changing business models in film and television. The venue matters because it creates a dedicated meeting place for industry participants to discuss developments such as artificial intelligence, theatrical exhibition and the global screen economy.

Located opposite the Fairmont Century Plaza, The AFM House adds 15,000 square feet of indoor and outdoor space and will host the Innovation Hub, developed with Cannes Next. It will also include The Cinemas Club speaker series on cinema-going and theatrical distribution; the 2026 AFM runs from 10 to 15 November, while The AFM House will open from 11 to 14 November.