Amy DeGregorio Promoted to EVP at Hearst Media Production Group (Exclusive)
Amy DeGregorio has been promoted to the newly created role of executive vice president, sales and revenue at Hearst Media Production Group (HMPG). She will become president Bryan Curb’s deputy on revenue matters, helping the company develop brand partnerships and grow income across its expanding programming business.
DeGregorio previously led HMPG’s sales marketing team and new business development as senior vice president, a post she held from 2022. In her new role she will advise Curb and oversee sales and sponsorships across television, branded and digital content, FAST channels and emerging platforms. HMPG has 30 original series and a library of 6,000 episodes from 85 series; DeGregorio joined its predecessor, Litton Entertainment, in 2016.
- Amy DeGregorio is HMPG’s new EVP of sales and revenue.
- She will oversee sales and sponsorships across the company’s portfolio.
- HMPG has 30 original series and 6,000 library episodes.
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Hearst Media Production Group (HMPG) makes television programmes and other video content, and works with brands that want to sponsor or feature in that content. It also distributes programmes through digital services and free ad-supported streaming TV channels, often called FAST channels.
Amy DeGregorio joined the company’s predecessor, Litton Entertainment, in 2016 and later led sales marketing and new business development. HMPG president Bryan Curb oversees the company, while DeGregorio’s new remit covers revenue from sales and sponsorships across its different platforms.
HMPG says it has 30 original series and a library of 6,000 episodes from 85 series. Revenue partnerships matter because they can help fund programming and connect advertisers with audiences across television and digital services.