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Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships
Andrea Zapata has joined VideoAmp as senior vice president of agency partnerships, part of the measurement-technology firm's push to build stronger ties with media agencies and advertisers as it competes with established players like Nielsen. She will lead outreach to buy-side clients and report to Bryan Gorski, VideoAmp's chief revenue officer, who praised her credibility and experience across data, measurement and media.
Zapata brings extensive industry experience, having most recently served as vice president of advertising data, measurement and partnerships at T-Mobile Advertising Solutions, and previously as executive vice president of ad sales research, measurement and insights at Warner Bros. Discovery, where she helped drive adoption of new measurement technologies during the 2023 upfront cycle. Her hire comes as VideoAmp, which counts AMC Networks, Disney, Fox, Paramount and Snap among its partners, works to expand platform adoption; the company recently added first-party data from SiriusXM Media and National CineMedia into its cross-platform planning tools.
In short
- Andrea Zapata named SVP of agency partnerships at VideoAmp
- She previously held senior measurement roles at T-Mobile and Warner Bros. Discovery
- Move supports VideoAmp's push to expand agency and advertiser relationships
Explained simply
VideoAmp is a company that measures how well television and video advertisements perform across different platforms and channels. It helps media companies and advertisers understand the effectiveness of their campaigns, competing with long-established measurement firms like Nielsen that have traditionally dominated this business.
Andrea Zapata is an advertising industry professional with senior experience at major companies including T-Mobile Advertising Solutions and Warner Bros. Discovery, where she worked on advertising data, measurement and partnerships. Her new position as senior vice president of agency partnerships at VideoAmp means she will lead the company's efforts to build relationships with advertising agencies and their clients.
VideoAmp is working to expand which companies use its platform and to add more data sources to its tools. Zapata's appointment reflects this growth strategy, as her background and connections in the industry give her credibility with the large advertising agencies and companies whose support VideoAmp needs to compete effectively against established competitors.
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