Andrea Zapata has joined VideoAmp as senior vice president of agency partnerships, part of the measurement-technology firm's push to build stronger ties with media agencies and advertisers as it competes with established players like Nielsen. She will lead outreach to buy-side clients and report to Bryan Gorski, VideoAmp's chief revenue officer, who praised her credibility and experience across data, measurement and media.

Zapata brings extensive industry experience, having most recently served as vice president of advertising data, measurement and partnerships at T-Mobile Advertising Solutions, and previously as executive vice president of ad sales research, measurement and insights at Warner Bros. Discovery, where she helped drive adoption of new measurement technologies during the 2023 upfront cycle. Her hire comes as VideoAmp, which counts AMC Networks, Disney, Fox, Paramount and Snap among its partners, works to expand platform adoption; the company recently added first-party data from SiriusXM Media and National CineMedia into its cross-platform planning tools.