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Apple TV 4K gains faster performance, but costs $150 more
The fourth-generation Apple TV 4K keeps its position as a top-performing premium streaming device, with a faster processor, smoother navigation and new Siri features. But its $299 price is $150 higher than the previous model’s launch price, making the upgrades harder to justify for buyers.
The A19 chip is claimed to deliver 50 per cent faster CPU and up to twice the GPU performance, and adds an AV1 decoder. Three built-in microphones let users speak to Siri without the remote; Apple says their audio is processed securely on the device. Other additions include Precision Finding for the remote and support for up to four compatible HomePod speakers. The design changes are minimal, and the supplied article text ends before detailing the audio test results.
In short
- The new Apple TV 4K costs $299.
- A19 chip and expanded Siri features improve performance.
- Remote finding and four-speaker HomePod setups are new.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
The higher price may be justified for buyers who value a fast, polished streaming device and plan to use its upgraded processor, AV1 support, hands-free Siri or expanded HomePod features. A premium product can reasonably cost more when it offers meaningful performance improvements and convenient integration with the wider Apple ecosystem.
The case against
At $299, the device costs $150 more than its predecessor’s launch price, while the reported design changes are minimal and the practical value of the upgrades will depend on how people use them. Buyers who mainly stream video may find that the faster chip and added features do not justify the premium, especially if less expensive devices meet their needs.
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Originally published by Engadget as “Apple TV 4K (4th gen) review: Still great, but drastically more expensive”.