Apple TV recorded its highest-ever viewership in Apple’s June quarter, but the company’s Services growth slowed as it faced difficult comparisons with the previous year’s release of *F1: The Movie*. The result matters because Services remains a major growth business for Apple, yet its $30.7 billion quarterly revenue fell short of analyst expectations and Apple signalled further moderation ahead.

Services revenue rose 12% year on year to a record $30.7 billion, with more than 1.5 billion paid subscriptions across Apple’s services. Apple attributed some weakness to foreign exchange, lower mobile-gaming revenue and App Store business-model changes, while noting that the 2025 *F1* release grossed $634 million worldwide and boosted the prior-year comparison; Apple TV also received a record 89 Emmy nominations.