Apple TV's horror-comedy series Widow's Bay has become the streamer's biggest hit of the year, having recently passed a significant streaming milestone and earned 19 Emmy nominations, including for Outstanding Comedy Series. The show is notable for being one of the rare Apple TV titles to break onto the Nielsen streaming chart during the week of its finale, marking a rare crossover into mainstream viewership success alongside its critical acclaim.

The series is set in a mysterious New England town whose residents believe it to be a hub of supernatural activity, and is told from the perspective of the town's mayor, played by Matthew Rhys in a performance that earned him an Emmy nomination. Its success comes during a strong year for Apple TV, which has also seen breakout shows such as Maximum Pleasure Guaranteed, Margo's Got Money Problems and Star City, alongside the return of Ted Lasso for a fourth season.