Secretly Group, the independent label group behind Dead Oceans, Jagjaguwar and Secretly Canadian, marked its 30th anniversary with a three-day event in Bloomington, Indiana, called What Comes After The Blues: Secretly 30. The gathering brought together current and former employees, artists and locals for readings, parties and four shows tracing the label's history, reflecting how far the operation has grown from its origins as a student venture at Indiana University.

The label was founded in 1996 by brothers Ben and Chris Swanson as Secretly Canadian, later joined by Darius Van Arman's Jagjaguwar and, in 2007, Phil Waldorf's Dead Oceans. The opening night at the Bluebird venue paid tribute to the label's roots, featuring first-ever signee June Panic and Early Day Miners, before Magnolia & Johnson Electric Co. performed a two-and-a-half-hour set of music by the late Jason Molina, whose Songs: Ohia project first brought Secretly wider attention. Around 600 people attended the Buskirk-Chumley Theater portion of the weekend, with many travelling from Los Angeles, London, New York and beyond, reflecting the label's now-global footprint despite its Bloomington roots.