Aura launches $349 10-inch e-ink photo frame

Aura has launched a 10-inch version of its Ink e-ink photo frame for $349, making the range less expensive than its earlier 13-inch, $499 model. The frame displays changing family photos while aiming to resemble a printed picture, offering a lower-cost option for people who want digital sharing without the look of a conventional screen.

The new model uses E Ink’s Spectra 6 display, with three additional proprietary colours developed with E Ink to improve gradients and make skin tones look more natural. It works with Aura’s app, where family and friends can contribute photos; Aura recommends changing images once a day to conserve battery. The company claims up to three months per charge, though the article’s writer found the larger model lasted about a month in a bright room.