‘Avengers Endgame: Encore’ Trailer Clocks 77M Views In 24 Hours, Quadrupling Record For Any Re-Release Trailer
The trailer for Marvel’s Avengers Endgame: Encore received 77 million views in its first 24 hours, reportedly more than four times the previous record for a film re-release trailer. The interest matters because the September cinema re-release is being used to promote Avengers: Doomsday, potentially demonstrating strong audience appetite for a return to the Marvel franchise and for the original Endgame theatrical experience.
The previous leading examples were Top Gun’s 2026 re-release trailer with 19 million views, followed by Avatar with 14 million and Titanic with 13 million. Endgame: Encore opens on 25 September and includes a preview of Avengers: Doomsday, due on 18 December; IMAX and Infinity Vision screenings will offer an additional sneak peek. The trailer uses footage from Endgame’s April 2019 opening night, including the “Avengers assemble!” sequence, while Doomsday is expected to feature a large cast and Robert Downey Jr.’s return to the MCU as Victor Von Doom.
- Endgame re-release trailer reached 77 million views in 24 hours.
- It reportedly quadrupled the previous re-release trailer record.
- Cinema screenings will include Avengers: Doomsday previews.
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Marvel’s Avengers films are part of the Marvel Cinematic Universe, a long-running series of connected superhero stories. Avengers: Endgame, released in 2019, brought together many of its main characters for a final battle against the villain Thanos and became one of cinema’s biggest box-office successes.
The new cinema run presents Endgame again for audiences, with added material linked to Avengers: Doomsday, a future Marvel film. Re-releases can help studios introduce a forthcoming film to established fans while also giving viewers another chance to see an older title on the big screen.
Robert Downey Jr. previously played Tony Stark, also known as Iron Man, in several Marvel films including Endgame. He is expected to return to the franchise as a different character, Victor Von Doom, a major Marvel villain.
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The strongest fair case each way — we don't pick a winner.
The case for
The exceptional trailer audience is a meaningful sign that Endgame still holds unusual cultural appeal and that many viewers welcome a communal return to its most celebrated theatrical moments. Supporters would argue that pairing the re-release with a Doomsday preview is sensible franchise-building: it rewards existing fans while reconnecting a broad audience with the emotional high point of the MCU before its next major chapter.
The case against
Online trailer views are an imperfect measure of willingness to buy cinema tickets, particularly when a familiar climax, nostalgia and curiosity about Robert Downey Jr.’s return can drive repeat viewing. Critics would argue that relying on a re-release and a teaser risks treating past success as a substitute for making the forthcoming film persuasive on its own, and that the real test will be attendance and sustained audience response rather than a one-day digital record.