Az Cohen’s New AZTEC Label Signs First Artist

Az Cohen’s independent label AZTEC has signed its first artist, Arizona indie pop singer-songwriter Beeson. The deal marks the start of AZTEC’s joint venture with French music company Believe and gives Beeson a label team after several years releasing music independently.

Beeson’s first AZTEC single, “Worse Not Better”, is due on 4 December. She has released two EPs since 2023 and played more than 100 shows in Utah while building her audience. Cohen founded AZTEC after more than a decade at 300 Entertainment, where he worked in A&R and ran its distribution operation Sparta; the venture is Believe’s first US label partnership.