Backstreet Boys Launch Backstreet Gamers in Global Gaming League

The Backstreet Boys have joined the Global Gaming League (GGL) as owners of a competitive gaming team, Backstreet Gamers. They are recruiting players for its first roster, giving fans who play games a chance to compete under the group’s name.

The team will face celebrity-owned franchises led by figures including T-Pain, Ne-Yo and Flavor Flav. GGL competitions span multiple games and combine live play with music and entertainment; its new Drft Szn platform offers players a route to a team roster. The Backstreet Boys say they are particularly keen to recruit women gamers.