Banijay & Don’t Tell Comedy Strike Strategic Partnership

Banijay America and Banijay Rights have partnered with Don’t Tell Comedy to distribute its stand-up catalogue internationally and develop new formats. The deal connects the creator-led comedy brand with Banijay’s production and distribution network, aiming to bring its comedians to wider audiences and create new commercial opportunities.

Don’t Tell Comedy’s library comprises 115 hours of stand-up and the brand has 14 million followers. Banijay plans releases across ad-supported, free ad-supported and subscription streaming services, including Prime Video Direct, as well as dedicated YouTube channels and longer-form programming. Founded in Los Angeles in 2017, Don’t Tell stages more than 5,000 secret-location shows annually and its online specials receive over 1.5 billion views each year.