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bbno$ Challenges Guiness World Record With Upcoming Roblox Concert – Billboard
Canadian artist bbno$ is staging a virtual Roblox concert that aims to challenge the Guinness World Record for the largest concert held in a video game. The event highlights the growing scale of music performances in online games while using its revenues to support online child-safety work.
Running from 25 July to 1 August in the Roblox game +1 Speed Keyboard Escape, the concert will include new music and has attracted more than 11 million expressions of interest. Bruno Mars currently holds the record after drawing more than 12.8 million viewers to a Roblox performance in January. bbno$ says his share of event revenue will go to the UK-based Internet Watch Foundation, with players also able to donate or buy in-game items.
In short
- bbno$’s Roblox concert seeks to surpass Bruno Mars’s virtual attendance record.
- More than 11 million people have reportedly shown interest.
- Event proceeds will support the Internet Watch Foundation.
Explained simply
Roblox is an online platform where millions of users play games and attend virtual events. In recent years, musicians have begun performing concerts within these games, with performances reaching audiences of many millions and generating significant revenue.
Guinness World Records tracks the largest concert ever held within a video game. Bruno Mars currently holds this record, which was set when his Roblox performance in January attracted more than 12.8 million viewers.
Canadian artist bbno$ is staging his own concert within Roblox from 25 July to 1 August, aimed at challenging this record. The event has already attracted more than 11 million expressions of interest. bbno$ has committed to donating his share of the event's revenue to the Internet Watch Foundation, a UK-based charity focused on online child safety, with players also able to donate or purchase virtual items.