Roblox hosted a virtual concert by rapper bbno$ on 25 July inside the +1 Speed Keyboard Escape minigame, featuring the premiere of new music. The event matters because it illustrates the scale of virtual music performances on gaming platforms and channels its proceeds towards online child-safety work.

More than 11 million people had registered interest before the show, putting it near the 12.8 million concurrent-viewer record set by Bruno Mars’s Roblox event. The experience remained replayable until 1 August, while bbno$ pledged his revenue share, alongside proceeds from in-game skins and items, to the UK-based Internet Watch Foundation; a donation link was also due to appear during the concert.