Viral rapper bbno$ will headline a virtual concert inside the Roblox minigame "+1 Speed Keyboard Escape" this weekend, premiering new music as part of the set. The event has already drawn huge anticipation, with more than 11 million users registering interest, positioning it as a potential contender for one of the most-watched virtual gigs ever staged on the platform.

The concert premieres on Saturday 25 July and will remain available to rewatch until 1 August. Bruno Mars currently holds the record for the biggest Roblox concert, having drawn a peak of 12.8 million concurrent viewers for his "Steal A Brainrot" gig earlier this year. bbno$ has pledged to donate his share of proceeds from the event, including revenue from in-game skins and items, to the Internet Watch Foundation, a UK-based charity that works to combat online child sexual abuse, with a donation link also displayed during the broadcast.