Best Buy adds $100 gift card to new MacBook Pro preorders

The Verge ·

Best Buy is offering a $100 gift card with preorders for Apple’s new touchscreen MacBook Pro models, adding an incentive to buy the company’s high-end laptops. The offer applies to 14- and 16-inch PROLED XDR models and a 14-inch version with the M6 chip.

The gift card should appear automatically in the checkout’s “Complete your purchase” section. The new laptops feature a Tandem OLED screen praised for its brightness and contrast, plus software adjustments for touch controls; they are also thinner and lighter, and have a glowing Apple logo. The broader update was described as modest.

In short

  • Best Buy adds a $100 gift card to eligible MacBook Pro preorders.
  • The offer covers select 14-inch and 16-inch models.
  • New features include a touchscreen OLED display and touch-friendly macOS changes.

Explained simply

Apple makes the MacBook Pro, a range of higher-end laptops used for work, study and everyday tasks. The 14-inch and 16-inch models differ mainly in screen size, while the M-series chips are Apple-designed processors that power the computers.

Best Buy is a US electronics retailer that sells Apple products alongside other brands. Retailers sometimes include gift cards with preorders, which let customers reserve products before they go on general sale; the card is a separate incentive from the laptop itself.

The models described use Tandem OLED displays, a screen technology designed to produce strong contrast and brightness. Such launches matter to shoppers comparing price and features, and to retailers competing for customers buying premium laptops.

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Originally published by The Verge as “Best Buy is bundling a $100 gift card with touchscreen MacBook Pro preorders”.

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