Big Brother star Omar receives stern warning over his language as ‘coercive and controlling’ behaviour row becomes one of the most complained about reality TV moments EVER

Big Brother warned contestant Omar about his language and its potential impact after viewers accused him of coercive and controlling behaviour towards fellow housemate Rhianna. The controversy has prompted more than 7,000 complaints to Ofcom and calls for ITV to remove him, making the incident one of reality television’s most complained-about moments.

Omar told Big Brother he had not dismissed housemates’ feelings or acted with bad intentions, while later asking Rhianna whether he had controlled or limited her; she said he had not and that she was her own person. Women’s Aid described his behaviour as worrying. Some viewers said the warning was too vague and wanted specific examples, while Catrin, Harry, Sam and Twinks were named as the four housemates facing Friday’s live eviction.