Billboard and Planet Fitness Celebrate the Power of Music, Movement & Motivation in New Partnership

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Billboard and Planet Fitness Celebrate the Power of Music, Movement & Motivation in New Partnership

Billboard · 2 months ago

Billboard and Planet Fitness have launched a joint editorial series called "Movement Mixes", a set of curated playlists designed to celebrate the connection between music and exercise across different regional communities in the United States. The partnership aims to reflect local musical tastes and culture, recognising that what motivates gym-goers in one city may differ from another, while reinforcing Planet Fitness's "Judgement Free" brand ethos.

The series will comprise eight playlists in total, compiled using Billboard Charts data and Luminate analytics alongside editorial input, with regions including the Midwest, West, South and Mid-Atlantic to be featured throughout the year. It kicks off with "Midwest Momentum", and listeners can also enter two sweepstakes for tickets to Billboard's R&B and Hip Hop Live! event and Latin Music Week's En Vivo concert, with five winners each.

  • Billboard and Planet Fitness launch "Movement Mixes" playlist series
  • Eight regional playlists planned, starting with "Midwest Momentum"
  • Fans can enter sweepstakes for Billboard music event tickets

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