Blake Lively moving to shutter drinks brand Betty Booze — just 3 years after divisive launch

Blake Lively’s beverage business appears to be winding down, with Betty Booze reportedly being pulled from shelves and the company potentially facing closure. The development follows criticism of the alcoholic drinks line after Lively had previously described herself as someone who does not drink.

Lively launched non-alcoholic Betty Buzz in 2021, followed by bourbon- and tequila-based canned cocktails under Betty Booze in 2023. Records show some trademark applications have been abandoned, though the Betty Buzz and Betty Booze marks remain active; Lively’s representatives had not responded to a request for comment.