KC Global Media Asia is developing *Rice to Riches*, an eight-episode reality series co-produced and hosted by DJ and producer Kim Lee, who gained wider recognition through Netflix’s *Bling Empire*. The programme will examine how Asian content creators build careers, monetise social media and develop brand partnerships and original products.

Lee will visit creators’ homes, workplaces and production spaces to explore their professional journeys and business success. The first season will feature nine creators, including Michael Le, Jestinna and Christinna Kuan, and Kevin Ninh, with filming in the US and Asia beginning in October; additional participants are yet to be announced.