Bringing the ‘Casual Cookout Carne Asada Vibes’ to the Rave, Bolo Is Leading a New Wave of Latin Dance Music

DJ/producer Bolo (Edgar Avalos) has emerged as a leading figure in a growing wave of Latin dance music in the United States, blending house and tech house production with traditional Latin sounds. A first-generation Mexican American and one of few Latin artists in the commercial dance music space, he has built a large, loyal following in Southern California and beyond, and says he wants to use his rising profile to create opportunities for other Latino DJs and producers rather than pursue individual success alone.

His momentum is reflected in strong ticket sales and a busy touring and business schedule: he recently sold 10,800 tickets across three Hollywood Palladium shows in under a day, and is midway through a 32-date US tour running to December, alongside his "Bolo's Block Party" daytime events and a pop-up shop that drew 2,000 attendees. He also runs Vibraza Records, a label supporting other Latino producers, and industry figures note that few artists with genuine roots in Latin culture have achieved similar commercial success in dance music, unlike non-Latin producers who have made Latin-influenced records.