Britney Spears set to unveil ‘top secret project’ she’s been dreaming of for 20 years — and it’s coming soon

Britney Spears is preparing to launch a “deeply personal” project that she has reportedly wanted to pursue for more than 20 years. A source says the venture is a lifestyle consumer product, unrelated to music, and that it will be unveiled soon.

Spears has reportedly spent the past year preparing and held business meetings in New York during a recent visit. Details have not been disclosed, and her representative did not respond to a request for comment. Her previous ventures include a long-running perfume business, a lingerie collection and her 2023 memoir, which sold more than two million copies in the US by January 2024.