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BTS are back: return of K-pop superstars sparks US economic boom
BTS’s first world tour in four years is generating substantial spending in the United States, as fans travel for 14 North American concerts across six cities in August and September. The group’s return is benefiting hotels, restaurants, cultural venues and local businesses, while also promoting wider interest in Korean food, beauty, language and culture.
Four sold-out Las Vegas shows in May were estimated to have created $340m in economic activity, and analysts expect the New Jersey concerts on 1 and 2 August to rival or exceed the spending linked to the recent World Cup final at MetLife Stadium. HYBE, BTS’s label, reported record quarterly revenue of $993m, while partner venues and businesses are offering fan activities, exhibitions and BTS-themed food through the “BTS The City – Arirang” project.
In short
- BTS’s US tour is driving major local spending.
- Las Vegas shows generated an estimated $340m.
- Fan events are also promoting Korean culture.
Explained simply
BTS are a South Korean pop group whose members sing and perform together. They are part of K-pop, a broad term for popular music from South Korea, and have built a large international following. Their fans, known as ARMY, often travel to attend concerts and take part in events linked to the group.
BTS are signed to HYBE, a South Korean entertainment company that manages artists and releases music. Big tours can bring visitors to host cities, where they spend money on places to stay, food, transport and entertainment. BTS-related events can also introduce visitors to Korean food and other parts of Korean culture.
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