The South Korean music group unveiled visual content for a track from their chart-topping album, showcasing candid footage of band members during the quiet hours following a celebration. The video incorporates recreations of a previously circulated photograph that had generated social media attention, bringing together visual elements from an orchestrated promotional strategy.

The band's marketing team executed a tongue-in-cheek campaign featuring full-page advertisements placed in major newspapers with humorous bathroom-related imagery and a fictional headline suggesting a mysterious gathering. The group is currently touring internationally and will headline the opening entertainment programme at the 2026 FIFA World Cup championship alongside other major artists.