Tubi is releasing a new five-part documentary series entitled "Just One Before I Die" that focuses on the Buffalo Bills fanbase, known as "Bills Mafia," and their decades-long quest to see their team win the Super Bowl. The documentary examines the passionate and loyal supporters who have endured considerable heartbreak, including four consecutive Super Bowl losses in the 1990s and a 17-year playoff drought. The series, premiering on 21 October, celebrates the fanbase's unwavering devotion through legendary tailgate traditions and their culture of perseverance.

The documentary was directed by Addison Henderson and Kevin Polowy and features interviews with Bills legends including Jim Kelly, Andre Reed, Ryan Fitzpatrick and Dion Dawkins, along with sports commentators and cultural figures. The team's fortunes have improved since the 2018 drafting of quarterback Josh Allen, resulting in increased media interest and Hollywood projects. The production is a collaboration between AKC Film Productions, Fulwell Entertainment's Uninterrupted (co-founded by LeBron James), and Five All in the Fifth Entertainment, with the three-year project reflecting the filmmakers' deep embedding within the fanbase.