Business and culture podcaster Sammi Cohen is launching Social Commerce Network (SCN), a digital-first live business news programme aimed at audiences who primarily consume news on social media. Beginning on 6 October, SCN will stream three times a week across YouTube, X, TikTok and Instagram, combining business news with interviews and positioning itself as a mobile-focused alternative to CNBC.

Cohen, whose platforms reach more than 500,000 followers, will co-host with former Greycroft principal and Bain consultant Alaina Hartley. Each two-hour broadcast will devote its first half to breaking news and the second to interviews with business leaders across technology, retail, finance, consumer goods, beauty and the creator economy. The show is inspired partly by TBPN, but is expected to appeal particularly to women, who make up about 70% of Cohen’s audience; launch sponsors have been secured, though they have not been named.