CAA Hires Sophie Crowther To Expand UK-Based Creators Team
Creative Artists Agency (CAA) has hired Sophie Crowther to join its creators team in London, as the talent agency continues to expand its presence in the UK's creator economy sector. Crowther, who has 12 years of experience in the field, joins from Billion Dollar Boy, where she built the company's talent partnerships team and helped launch FiveTwoNine, a creator-focused brand and platform. She will focus on brand partnerships and support new business opportunities for CAA's digital clients.
The appointment is part of a broader push by CAA to grow its Creators business in London and beyond Hollywood, following the recent hiring of digital agents Georgia Katz and Elle Skinner. Before joining Billion Dollar Boy, Crowther led creator projects across the Asia-Pacific region at Monks and served as Head of Talent, APAC, at Brave Bison. CAA Creators Agent Glenn Miller welcomed her appointment, citing her industry expertise, relationships and understanding of the creator economy's direction.
- CAA hires Sophie Crowther for its London creators team
- She joins from Billion Dollar Boy after 12 years in the field
- Move expands CAA's UK creator economy business
New here? Start with this
CAA is a talent agency, representing people and helping them find work and business opportunities. Its creators team works with online creators, such as people who make videos or other content for digital platforms, and helps connect them with brands.
Brand partnerships are deals in which a creator works with a company to promote or make content about its products or services. Agencies can help negotiate those deals and develop other work for their clients.
Online creators have become part of the wider media and advertising industries, alongside actors, musicians and traditional broadcasters. CAA’s expansion in London reflects agencies’ efforts to represent creators and secure commercial opportunities in the UK and beyond.