Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA

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Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA

Fox News · 2 months ago

The WNBA's Indiana Fever, led by star rookie Caitlin Clark, delivered a historic television audience for a late-night cable broadcast, underlining the enduring commercial pull she brings to the league even in a matchup that offered limited on-court intrigue. The result reinforces how Clark's presence continues to drive viewership figures well beyond typical league norms, a trend broadcasters and the WNBA have leaned on heavily throughout the season.

Wednesday night's game between the Fever and the Los Angeles Sparks drew an average audience of 1.04 million viewers, a figure described as a record for a late-night cable slot despite the game airing later in the evening and Clark's limited on-court return. The strong number highlights the scale of Clark's audience draw, with her games consistently outperforming other WNBA fixtures regardless of matchup quality or broadcast timing.

  • Caitlin Clark's Fever drew 1.04 million viewers on late-night cable.
  • Figure marks a historic number despite a limited matchup in LA.
  • Underlines Clark's outsized impact on WNBA television ratings.

Asia Basketball Sport World

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