CAMM 2026 in Panama City highlighted Central America’s growing ambition to operate as a connected, commercially viable music region.

– The third Central America Music Market drew more than 800 attendees and 89 invited artists for showcases, workshops and industry meetings.
– Two showcase nights featured artists from Costa Rica, Panama, Honduras, Guatemala and El Salvador, blending traditional and contemporary sounds.
– A first-time student delegation from Guatemala’s Universidad del Valle attended, underlining the event’s educational role.
– TikTok and industry representatives from festivals and music organisations joined networking sessions for regional artists.
– A Sony Music Publishing Colombia songwriting camp provided a space for collaboration and professional development.