Apple is reportedly working to ensure its long-awaited smart glasses avoid the privacy backlash faced by rivals such as Meta, whose devices have been criticised for enabling non-consensual recordings. According to Bloomberg's Mark Gurman, Apple has pushed back its launch timetable, delaying the product's unveiling to the Worldwide Developers Conference in June 2027, with availability expected by the end of that year. This matters because Apple has built its brand around privacy, making public concerns over covert recording via wearable cameras a particularly sensitive issue for the company.

The extra development time is reportedly being used both to refine the hardware and to shape how Apple communicates its privacy safeguards. These are said to include on-device processing and the exclusion of facial recognition features. Apple is also expected to avoid using customers' recorded footage to train AI models, and is unlikely to adopt Meta's reported practice of having contractors review user footage.