Apple’s first major product event under CEO John Ternus introduced the iPhone Duo, the company’s first foldable smartphone, marking a symbolic shift as Apple moves from the iPhone era towards artificial intelligence. Bloomberg reporter Mark Gurman says the event largely resembled Tim Cook’s launches, but Ternus appeared to present a clearer personal vision for Apple’s future.

Gurman argues that the leadership transition, recent internal reshuffling and the foldable iPhone are closely connected, potentially signalling changes to Apple’s culture and strategy. He also discusses how Apple’s tightly followed product events shape its devoted community, while explaining that extensive leaks reflect strong public demand for advance information about the company’s products.