The article examines whether Meta can reinvent itself despite its long association with privacy, safety and social-media controversies. It argues that Mark Zuckerberg’s leadership has repeatedly prioritised the next major opportunity — from the metaverse to smart glasses and artificial intelligence — while earlier concerns, particularly about child safety, have remained unresolved.

Meta still operates a large and highly profitable social-media business and has gained a strong position in AI-enabled smart glasses, despite regulatory pressure and negative publicity. Its latest project, the personal AI agent Muse, reportedly reached more than 600,000 daily active users in the United States and topped the iOS App Store charts, but the company must convince users that it can deliver AI products they trust.