Cardi B has become the face of Old Navy's autumn denim campaign, appearing in a Western-themed advert alongside Wisdom Kaye and Quen Blackwell that launched on 4 August. The rapper used the promotion to speak candidly about the challenge of finding jeans that fit a curvier figure after cosmetic surgery, a comment that struck a chord given her openness about body image throughout her career.

In the advert, Cardi drives onto set in a green convertible before taking over as director. Promoting the campaign, she wrote that having a "BBL" makes jeans shopping difficult, but praised Old Navy for catering to all body types, and told People magazine she still shops there despite her wealth and fame. She also recalled padding her jeans with layers of tights as a teenager to appear curvier, reflecting cultural expectations from her upbringing. The campaign follows a similar summer instalment fronted by Paris Hilton, and comes as Cardi enjoys a string of career milestones, including her new single "Ah Ha" and a fourth diamond certification for "WAP".