Rapper Central Cee has teamed up with Coca-Cola for its "Taste Every Second" campaign, timed to coincide with the start of the new Premier League football season. The West London artist, a well-known Chelsea supporter, has released a new single, "The Team," as the centrepiece of the tie-up, blending his music career with his enthusiasm for football and marking a notable brand partnership between a leading UK rapper and a major global sponsor.

"The Team" is out now via Live Yours (Columbia Records) and Coca-Cola's real thing records, and explores the emotional ups and downs of following a football team across a season, from optimism and excitement to disappointment and communal spirit. The wider Taste Every Second campaign extends beyond the track, offering fans limited-edition Coca-Cola packs, football-related prizes, bespoke experiences and collectibles, accessible via QR codes at participating retailers.