Charli xcx plays film director in new Camera video
Developed over time first seen 2 months ago
Charli xcx has released the music video for "Camera," the fourth and final single from her forthcoming album Music, Fashion, Film, arriving as a black-and-white clip in which she plays a film director on set. Directed by Aidan Zamiri, the video features French actor Vincent Cassel and completes the singles rollout for the album, which had already teased the song through recent underplay shows in New York and London.
In the video, Charli barks orders at cast and crew while Cassel's character takes fake gunshots to the chest, blood dripping from his mouth. Lyrically, the track sees her declare she is tired of a monotonous routine, singing "I don't feel embarrassed even if I suck / I'm always craving an experience that feels dangerous." The 11-track Music, Fashion, Film, which also features an appearance from director David Cronenberg, was released on Friday (24 July), preceding Charli's film role in I Want Your Sex, out 31 July, and her North American arena tour beginning in Philadelphia on 11 September.
- Charli xcx released "Camera," her fourth single from Music, Fashion, Film
- Video, directed by Aidan Zamiri, stars actor Vincent Cassel
- Album out 24 July, ahead of her film role and September tour
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Charli xcx is a British singer known for pop hits and a strong presence in fashion and pop culture, having previously collaborated with high-profile designers and brands. She is preparing to release a new album called Music, Fashion, Film, and has been rolling out singles from it in the run-up to release, alongside smaller "underplay" shows in cities including New York and London.
"Camera" is the fourth and final single from that album. Its music video is directed by Aidan Zamiri, a frequent collaborator of Charli xcx, and stars French actor Vincent Cassel, known for roles in films such as La Haine and Black Swan. In the video Charli xcx appears as a film director on set, which ties into the album's themed exploration of music, fashion and film.
The album's release also sits alongside other career moves for Charli xcx, including an upcoming film role and a North American arena tour later in the year. This context matters because it shows an artist expanding beyond music into acting and visual direction, with the "Camera" video acting as a marker of that broader creative rollout.
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Originally published by Billboard as “Charli xcx Directs the Action in ‘Camera’ Music Video Starring Vincent Cassel”.