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Charli XCX – “If You Take Away The Music, Then What Has She Got?”
Charli XCX has released "If You Take Away The Music, Then What Has She Got?", the final B-side from her forthcoming album Music, Fashion, Film, which arrives in two days' time. The track continues a steady drip of extra material accompanying the album rollout, following the single "Camera" released on 21 July and earlier B-sides "I Keep Thinking About You Every Single Day And Night" and "Playboy Bunny", keeping fans engaged in the run-up to the record's release.
The new song was first performed live in Brooklyn and shared via her B-sides Instagram account, which has since been made private. Alongside the release, Charli XCX also unveiled a Music, Fashion, Film box set priced at $124.98, featuring a 180g vinyl pressing of the album, three 7" singles with exclusive B-sides, a 48-page book of behind-the-scenes visuals, art prints and deluxe packaging. She has also teased snippets of two further tracks, "Card Declined" and "No One Lasts Forever" (the latter a collaboration with David Cronenberg), during an appearance on the Tape Notes podcast.
In short
- Charli XCX drops final B-side ahead of new album's release.
- Album Music, Fashion, Film is out in two days.
- She also launched a $124.98 deluxe vinyl box set.
Explained simply
Charli XCX is a British-American pop artist known for her experimental approach to pop music. She is preparing to release a new album called Music, Fashion, Film, which will arrive shortly. As part of the run-up to the album's release, she has been sharing additional songs with her fanbase, a strategy designed to maintain interest and anticipation.
B-sides are bonus tracks that accompany major album releases but are not official singles. Artists often use these songs to give fans extra material and to showcase different sides of their work. For Charli XCX's forthcoming album, this steady release of B-sides has become part of how she is building momentum before the full record launches.
The artist has also announced a deluxe box set version of the album, which includes physical formats such as vinyl records and printed materials. This type of release reflects how artists increasingly use multiple formats and exclusive content to engage fans and generate interest around an album launch.
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