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Christopher Nolan’s The Odyssey is such a success it’s giving Assassin’s Creed a major boost
Christopher Nolan’s film The Odyssey has reportedly sparked renewed interest in Ubisoft’s Assassin’s Creed: Odyssey, as audiences seek out games and other works connected to ancient Greece and Homeric themes. The surge illustrates how a major film release can generate cultural spillover for older games, particularly those available through subscription services.
According to Alinea Analytics’ Rhys Elliott, the game’s daily active users rose from about 122,000 across platforms on the film’s 17 July release day to 233,000 within ten days. Steam interest increased by 26%, PlayStation players nearly doubled, and Xbox players rose by 134%; Ubisoft’s social-media activity is also said to have supported the resurgence.
In short
- Nolan’s film reportedly revived interest in Assassin’s Creed: Odyssey.
- Daily active users rose to 233,000 within ten days.
- Subscription access likely helped returning and new players.
Explained simply
Christopher Nolan is a British-American film director known for large-scale, ambitious films. His latest work, The Odyssey, is an adaptation of Homer's ancient Greek epic poem about a warrior's long journey home. The film has proven commercially successful with audiences worldwide.
Assassin's Creed: Odyssey is a video game developed by Ubisoft set in ancient Greece. Players engage in action gameplay whilst exploring historical settings. The game remains available through gaming platforms and subscription services.
When cultural moments in one medium gain prominence, they often generate interest in related works across other forms of entertainment. The increase in players engaging with the video game following the film's release demonstrates this effect. It shows how entertainment tied to popular cultural themes can reach audiences through different media, even when those products are older.