Cody Rhodes wore Street Fighter-inspired attire for his WWE Championship match against John Cena at SummerSlam, linking his wrestling appearance to his forthcoming role in the film adaptation of the video-game series. The outfit gave the event an added promotional crossover, while Rhodes went on to regain the title from Cena.

Rhodes has been cast as Guile in the upcoming Street Fighter film, alongside fellow WWE performer Roman Reigns as Akuma. His SummerSlam gear referenced Guile’s familiar military styling and the Street Fighter branding, ahead of the film’s planned 2026 release.