College football’s Jerry Jones? Texas Tech booster Cody Campbell demands return on investment

Texas Tech booster Cody Campbell publicly criticised the football team after its loss to Cincinnati, saying there was “no excuse” for the result. The article presents his reaction as an example of how major financial contributors are increasingly demanding results and influencing decisions in college sport.

Campbell, who is also chairman of Texas Tech’s board of regents, has invested millions in the programme, which reportedly assembled a $30 million roster. The article says he is likely to be involved in discussions with coach Joey McGuire about next season’s roster and player deals, reflecting the growing role of wealthy boosters under name, image and likeness arrangements.