Ivana, a 19-year-old Colombian singer, has become the first woman signed to Farruko's record label, Carbon Armor, marking a significant milestone for both the artist and the label. The emerging Latin urban pop artist, originally from Barranquilla, was discovered by the Puerto Rican superstar on social media and will now be developed under Farruko's artistic direction and Massivo Entertainment's management, led by CEO Oscar Paniagua.

The partnership aims to cultivate Ivana's career comprehensively, focusing on music production, artistic identity, international positioning and expansion. At just 19 years old, she has already released tracks including "La Vacante (Remix)" featuring Ken-Y, "De Lejos" and "Aguardiente". Her first release under this new deal, "Que Novedad," is scheduled for 1 October. Farruko stated that he sought artists with "identity, discipline and something different," qualities he recognised in Ivana when they connected online.