The British Academy of Film and Television Arts (BAFTA) has confirmed that Tilly Norwood, an AI-generated "actor" who caused controversy last year, will never be eligible for a BAFTA Film Award. The clarification comes as BAFTA updates its rulebook to address the growing use of artificial intelligence in filmmaking, stating its awards exist to honour "outstanding human achievement" rather than the tools used to create a work.

Under the revised rules, BAFTA has reserved the right to request further information about the use of generative AI or other digital tools, and the extent of human creative involvement, in any submission. Emma Baehr, BAFTA's executive director of awards and content, said there is no fixed percentage or threshold that would disqualify an AI-assisted film, with judgements made case by case, though she was unequivocal that an AI performer could never collect a BAFTA. She noted that past precedents, such as Adrien Brody's Oscar- and BAFTA-winning role in "The Brutalist", in which AI reportedly helped refine his Hungarian accent, remain valid under the rules of the year they were awarded, even as future standards tighten. Norwood, who is due to make her feature film debut, was explicitly ruled out by Baehr, who said simply: "That's not human."