Cwmbran Celtic FC team up with Super Furry Animals, Mogwai, Panic Shack, and Loose Articles for new kits
Cwmbran Celtic FC has launched new kits for the 2026/27 season featuring designs inspired by four independent bands: Super Furry Animals, Mogwai, Panic Shack and Loose Articles. Made by new kit supplier Tor Sports, the collaboration aims to support grassroots music venues, with 10 per cent of shirt sales going directly to the Music Venue Trust, whose research found over half of the UK's grassroots venues made no profit last year, operating on average margins of just 2.5 per cent.
Panic Shack and Super Furry Animals feature yellow and blue designs, while Mogwai and Loose Articles have green and white striped kits, with the men's first team already debuting one look in a 3-0 win over Cwmbran Town. The remaining proceeds will support the wider Cwmbran Celtic community, including its senior teams, veterans, walking football and junior sections. The partnership was brokered by joint commercial managers Matt Jarrett and Connor Cupples, who both have ties to the grassroots music scene, and features bands with local or personal connections to the club, including Mogwai's fondness for Glasgow Celtic and Loose Articles' drummer having a mother who lives in Cwmbran.
- Cwmbran Celtic FC's new kits feature Super Furry Animals, Mogwai, Panic Shack and Loose Articles designs.
- 10% of shirt sale profits will go to the Music Venue Trust.
- Move highlights struggling finances of UK grassroots music venues.
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Cwmbran Celtic FC is a football club based in Cwmbran, south Wales, playing in the Welsh football pyramid. For the 2026/27 season it has released a set of new kits designed in partnership with four Welsh and Scottish independent bands: Super Furry Animals, Mogwai, Panic Shack and Loose Articles, made by a new kit supplier called Tor Sports. Each band's kit reflects their own colours and style, rather than the club adopting a single new look.
The wider point of the project is to raise money and awareness for grassroots music venues, small independent venues where new bands often play early gigs. A portion of shirt sales will go to the Music Venue Trust, a charity that supports these venues, which has reported that many operate on very tight profit margins and struggle to stay financially viable.
The tie-up came about through the club's commercial managers, who have personal links to the local music scene, and each band has its own connection to Cwmbran Celtic or the wider area. The story sits at the crossroads of grassroots football and grassroots music, two community scenes facing similar financial pressures.
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