Davido Teams With Martell for Afrobeats-Inspired Cognac Bottle: ‘It’s Been a Blessing to Help Push the Sound of Afrobeats to the World’

Davido has partnered with Martell and Ghanaian artist Prince Gyasi on a cognac collection inspired by Afrobeats, art and West African landscapes. The release brings music and visual art together to promote the genre and African culture to a wider audience.

The collection includes a Martell VS bottle, illustrated with Davido’s portrait and designs inspired by soundwaves, and a limited-edition XO bottle. The VS is available online in the United States, while the XO is launching exclusively in Africa; the cognac has notes of plum, apricot and candied lemon. The collaboration is the first product release under Gyasi’s new role as Martell Creative Partner.