Davido Teams With Martell for Afrobeats-Inspired Cognac Bottle: ‘It’s Been a Blessing to Help Push the Sound of Afrobeats to the World’
Davido has partnered with Martell and Ghanaian artist Prince Gyasi on a cognac collection inspired by Afrobeats, art and West African landscapes. The release brings music and visual art together to promote the genre and African culture to a wider audience.
The collection includes a Martell VS bottle, illustrated with Davido’s portrait and designs inspired by soundwaves, and a limited-edition XO bottle. The VS is available online in the United States, while the XO is launching exclusively in Africa; the cognac has notes of plum, apricot and candied lemon. The collaboration is the first product release under Gyasi’s new role as Martell Creative Partner.
In short
- Davido and Prince Gyasi designed Afrobeats-inspired Martell bottles.
- The VS bottle is available in the United States.
- The XO edition is launching exclusively in Africa.
Explained simply
Afrobeats is a broad name for popular music styles that developed in West Africa and have since gained listeners around the world. Davido, a Nigerian singer and songwriter, is one of the genre’s best-known performers.
Martell is a French cognac maker, and Prince Gyasi is a Ghanaian visual artist whose work often draws on African subjects and landscapes. Their collaboration brings music, art and a spirit associated with France together, reflecting how brands and artists can use products to reach new audiences and present cultural influences internationally.
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