DAZN Acquiring EverPass Media In U.S. Expansion
DAZN is acquiring EverPass Media, a US commercial sports-distribution company, to expand beyond its direct-to-consumer streaming business into bars, restaurants, hotels and other venues. The deal gives DAZN access to EverPass’s technology, venue relationships and premium sports rights, strengthening its position in the US sports market; financial terms were not disclosed.
EverPass holds exclusive commercial distribution rights for NFL Sunday Ticket and also carries competitions including the Premier League, UEFA Champions League, MLB, NBA, Formula 1 and college sports. It will be rebranded as DAZN for Business, led by EverPass chief executive Alex Kaplan, while investors RedBird Capital, NFL-backed 32 Equity and TKO Group become minority DAZN shareholders; DAZN plans to invest in the platform’s content, capabilities and international reach.
- DAZN buys EverPass to expand US commercial sports distribution.
- EverPass brings NFL Sunday Ticket commercial rights.
- The business will become DAZN for Business.
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DAZN is a sports streaming company best known for subscriptions watched by individuals. EverPass Media distributes sports coverage to businesses such as pubs, restaurants and hotels, where customers watch together on venue screens.
Some sports rights are sold separately for commercial venues, so a home streaming subscription may not cover public screenings. EverPass has rights to show NFL Sunday Ticket in venues, as well as a range of other major competitions.
The deal links DAZN’s streaming service with EverPass’s venue network and commercial distribution technology. It also brings investors including RedBird Capital, 32 Equity and TKO Group into DAZN as minority shareholders.