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Dazn gains exclusive global streaming option for 2029 Club World Cup
Dazn has secured an exclusive option to stream the 2029 men’s Club World Cup globally, extending its partnership with Fifa. The deal gives Fifa greater certainty over the tournament’s funding after Dazn stepped in to buy the global rights for the 2025 edition when other broadcasters pulled back.
The value of the new option and when Dazn must exercise it have not been disclosed. Planning for 2029 remains unsettled: Fifa and clubs have not agreed the venues, format or size, while discussions about a possible expansion to 48 teams continue. Morocco is seen as a likely host if Gianni Infantino is re-elected, with a Morocco-Spain joint bid also possible.
In short
- Dazn has an exclusive global streaming option for the 2029 tournament.
- It paid $1bn for worldwide rights to the 2025 edition.
- Fifa has yet to settle the 2029 format or host venues.
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The case for
The exclusive option could give Fifa earlier funding certainty and help it plan a major tournament after broadcasters showed limited appetite for the 2025 rights. Dazn’s existing relationship with Fifa may also make global distribution simpler, potentially bringing the competition to viewers in many markets.
The case against
An exclusive option may reduce competition among broadcasters and leave Fifa with less leverage to secure the best terms, particularly as its value and exercise deadline are undisclosed. Committing rights while the venues, format and size remain unsettled could also limit future flexibility for Fifa, clubs and potential hosts.
Explained simply
Fifa is football’s international governing body, while Dazn is a subscription streaming service that shows sport. The men’s Club World Cup brings together club teams from different regions to compete for a global title.
Dazn bought the global broadcast rights for the 2025 tournament after other broadcasters withdrew, giving Fifa a major source of funding. The reported option concerns the 2029 event, but its price and the deadline for Dazn to decide have not been made public.
The tournament’s future plans are still under discussion between Fifa and clubs, including its venues, format and number of teams. Morocco is among the possible hosts, but no host or expanded 48-team format has been confirmed.
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Originally published by The Guardian as “Dazn secures exclusive deal on global streaming rights for 2029 Club World Cup”.